NA01 - CAPS I-Marketing and Communicating with the Aging In Place Client

Sunday, November 3 from 9:00 AM to 5:00 PM « Back

Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically.  The goal of the course is to equip course participants with the knowledge and tools to effectively market and sell services to the aging in place (AIP) market.

  1.  Describe three segments within the AIP market that present business opportunities for building professionals
  2.  Identify access points and marketing opportunities within targeted AIP market segments
  3.  Explain how allied professionals can collaborate effectively to serve a targeted AIP market.                                                  
  4.  Recognize common challenges of functioning in a real world environment for the AIP population
  5.  Develop the AIP client consulting process with effective needs assessment and communication techniques

Credits: 0

Education Tracks: NAHB Designation Courses

Event Type: NAHB Designation Courses > Session